Carlsberg takes larger portion of Cambrew

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DENMARK-based Carlsberg Group has expanded its ownership of the Kingdom’s beverage firm, Cambrew, to 75 per cent, it said on Monday.

The European group previously held a 50 per cent stake in the local brewer of Angkor beer.

The transaction gives Carlsberg the largest stake of the Cambodian company, while Cambrew itself will retain 25 per cent ownership.

Cambrew’s consulting manager Ou Ratanak told The Post on Wednesday that competition in the beverage market has gotten tougher in the last few years, and that it hoped to return to its recently lost position as market leader in the brewery industry.

According to the company’s figures, it holds 20 per cent of the local beer market, behind Khmer Brewery and Heineken.

Ratanak said the company plans to upgrade management infrastructure and marketing strategy as part of a reshuffle.

“Our dream is to regain the position of Cambodia’s leading beer supplier after having lost it just recently.”https://www.phnompenhpost.com/business/carlsberg-takes-larger-portion-cambrew