7-Eleven marks first year in Kingdom after decades spent learning from other Asian markets

August, 2022, marks the one-year anniversary for global convenience store retailer 7-Eleven, though the company has long been established in nearby markets like Thailand, where they are essentially ubiquitous.

The company has mostly received high marks from the Cambodians it has served daily this past year, while also presenting a familiar and friendly face to foreign residents and visitors.

 

“Create smiles for customers, create jobs and increase incomes for the local people,” is the company’s goal according to its corporate motto and mission statements.

Chairote Thiwat Mancharoen, International Managing Director of CP All Public Company Limited and the CEO of 7-Eleven Cambodia said on August 31 that 7-Eleven has been operating for one year in the Kingdom, but with just two branches so far in community neighbourhood areas.

 

In addition to their sale of snacks and daily convenience items, 7-Eleven is also a bakery with a daily cake shop and its mini-mart brand is also present at gas stations in seven provinces across the country in Phnom Penh, Kampong Cham, Banteay Meanchey, Siem Reap, Kampong Speu, Kampong Chhnang and Preah Sihanouk provinces.

He added that the company plans to continue to expand its branches in order to help Cambodians in various areas, and that it can be a potent force to stimulate Cambodia’s economy.

“We expand urban society, leading to economic expansion and now today people have the ability to buy more. The important thing is that most Cambodians already like Thai products, thanks to social stability and laws that support conducting business, as well as the high-quality workforce here.

“All of these are factors contributing to 7-Eleven’s expansion in Cambodia. At the same time, just as we prepared to enter the market here, the trend of the Covid-19 situation had earlier begun to calm down. The recovery of tourism – a key engine of Cambodia’s economy – is also helpful to 7-Eleven’s businesses,” said the CEO.

While conducting business in Cambodia, Chairote is committed to maintaining the company’s three primary values that he said led to the success it has having today

7-Eleven’s corporate marketers provided The Post with pamphlets and literature that said that it was to create benefits for the nation, its people and their organizations and using these guidelines from Thailand, the company aims to grow together with the community and society and deliver quality products and services to meet the needs of everyone.hhttps://www.phnompenhpost.com/business/7-eleven-marks-first-year-kingdom-after-decades-spent-learning-other-asian-markets